Suggestive selling is a sales technique where you offer complementary items to the item a buyer plans to purchase. As an example, you can target buyers searching for firearms with ammunition that they will need with their gun purchase.

How it works:

Book your campaign at ssa.gunbroker.com. Start with the easy to follow instructions. This suggestive selling example will use 9mm ammo.

For Placement select GB Search Results 1:2

For Targeting the Search Category will be Pistols. Specify Semi Auto Pistols using Subcategories. And since this example is for 9mm ammo, 9mm can be added as a Keyword.

Now that the suggestive selling parameters are set, finish by building the creative using the Build a Creative tool and book the campaign.

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• What is the Self-Service Advertising Platform?
• Advice on using SSA
• How is Self-Service Advertising different than Sponsored Listings?
• Using Co-Op Dollars