Starting today, GunBroker.com shopping just became easier with the launch of the multi-item cart and a single-payment portal. 

“The addition of this functionality will make the GunBroker.com experience much more familiar to the typical online shopper,” said Jared Smith, AMMO, Inc., chief executive officer. “While we got our start as an auction site, GunBroker.com has evolved over the past 25 years to include immediate purchase options. A multi-item cart makes it that much faster to shop in a more familiar manner for restricted and non-restricted items.”

The multi-item cart allows customers to purchase multiple items from multiple sellers, with a single checkout and payment. Previously, buying more than one item meant having to repeat the checkout process for each individual piece of gear. 

Now, buyers can pick up that new firearm and all the accessories, such as holsters, magazines, ammunition, etc., and only enter FFL, payment and shipping information one time. Any coupon or discounts offered by sellers, applied once, will automatically be applied to all eligible items. 

Bidders who successfully win auctions will also be able to utilize the convenience of the cart checkout process. The cart will display orders requiring payment from auctions they won along with immediate purchase items the user added to the cart. All these items can be checked out and paid for together. 

While not every item on GunBroker.com will be eligible for multi-item shopping, the selection of items is vast, and the system will show you immediately if the item can be put into a cart. Simply look for the “add to cart” button. 

Once items are in the cart, the system will compare the payment methods accepted by the sellers and show what common methods exist. For example, when buying three items, only two of the sellers may accept Discover, but all three take Visa. This helps shoppers minimize the times they need to submit payment information.

The checkout process is also streamlined as it only needs to have shipping information entered one time. Simply select a federal firearms license (FFL) holder for restricted items and the shipping address for non-restricted items and the system automatically completes that transaction with the seller. 

“As a marketplace, there has always been a slightly greater degree of work required to buy several items at once,” Smith said. “By adding this functionality, we’re taking on that burden for the buyer and making it quicker and easier to get their shopping complete.”

Since GunBroker.com is made up of tens of thousands of independent sellers, there will be items that are not eligible for the cart or that may not all accept the same forms of payment. For example, items that can only be paid for with certified check or money order will not be cart eligible. 

GunBroker.com is owned by AMMO, Inc., a publicly traded company that can be found on the NASDAQ under the stock symbol POWW.