69: Celebrating 75 Years of Hornady Innovation | No Lowballers Podcast

In this episode of No Lowballers Podcast, hosts Logan Metesh and Allen Forkner are joined by Seth Swerczek from Hornady to celebrate the company’s 75th anniversary. They discuss Hornady’s rich history, groundbreaking innovations like the 17 HMR and LeverEvolution ammunition, and the company’s commitment to the shooting community. From post-World War II origins to modern innovations and a vision for the future, this episode dives deep into what makes Hornady a standout in the firearms and ammunition industry.


Hornady’s Founding and Legacy:

  1. Joyce Hornady’s post-WWII innovation in bullet design.
  2. Humble beginnings: washing bullets in a 55-gallon drum powered by a boat motor.

Breakthrough Innovations:

  1. The creation of the 17 HMR and its transformative impact on rimfire cartridges.
  2. Development of game-changing cartridges like the 6.5 Creedmoor and LeverEvolution ammunition.

Hornady’s Unique Manufacturing History:

  1. Using World War I-era machinery still in operation today.
  2. How Hornady keeps improving bullet accuracy and terminal performance.

Community Engagement:

  1. Managing the Heartland Shooting Park in Grand Island, Nebraska.
  2. The $2 bill program to boost local business visibility and impact.

The Hornady Family Commitment:

  1. Multi-generational leadership and their “10-year outside experience” rule.
  2. Jason Hornady’s children working entry-level manufacturing jobs to understand the business.

Looking to the Future:

  1. Continued family ownership and industry innovation.
  2. Research and development to push the boundaries of ballistics and cartridge performance.

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If you like what you’re hearing, please leave us a rating and review!! The No Lowballers podcast explores the history and heritage of firearms. We hope to expose you to the vintage guns of the golden age along with newer, modern guns, specialty items, and a few other odd balls along the way. Jump in and come along for the ride! The show launches every Thursday morning. Subscribe wherever you listen to podcasts.

Catch up on previous episodes of the No Lowballers Podcast here.

Related Videos: D-Day History with Hornady’s Seth Swerczek | The No Lowballers Podcast Episode 57

Related Videos: Hornady V-Match Ammunition Line: 6mm ARC, 6mm Creedmoor, 6.5 Grendel & more


Hear the truth behind the trigger on this show that highlights the insanity, calamity and oddity of firearm history, collectibles and the crazy valuables. Every week historian Logan Metesh of High Caliber History joins the GunBroker team to discuss topics such as mobster favorites, collector pieces, war-time weapons, hunting gun history, competition firearms and more.

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