GunBroker Partners with Gearfire Capital for Innovative Financing

GunBroker, the world’s largest online marketplace for firearms and accessories, is thrilled to announce a new partnership with Gearfire Capital, a leading provider of Buy Now, Pay Later (BNPL) consumer financing solutions. This collaboration aims to empower retailers by offering flexible financing options to their customers, enhancing purchasing power and driving sales growth.

GunBroker has always been committed to providing the best possible service and value to its community. By partnering with Gearfire Capital, GunBroker will be able to extend its offerings to include consumer financing solutions tailored specifically for the firearms industry. This initiative will enable participating retailers to offer their customers competitive financing options, making it easier for buyers to purchase the products they need and want.

“Understanding the unique needs of firearms sellers and their customers is at the core of what we do,” said Jared Smith, CEO of AMMO, Inc., (Nasdaq: POWW, POWWP), GunBroker’s parent company. “Our partnership with Gearfire Capital enhances our platform’s capabilities, giving sellers the tools to thrive in a competitive market and buyers a flexible way to finance their purchases. It’s about creating opportunities and driving the industry forward.”

Gearfire Capital is renowned for its deep understanding of the firearms industry and its innovative financing solutions that cater specifically to the needs of gun retailers and their customers. 

“We are excited to partner with GunBroker and support the growth of firearms retailers across the country,” said JW Shultz, CEO of Gearfire Capital. “Our tailored financing options are designed to help businesses expand their customer base and boost sales by making their products more accessible.”

GunBroker expects to have these new financing programs available to its sellers later in 2024. 

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