Recognizing the importance of introducing safe and responsible shooting sports to the youth and insuring that hunting and shooting traditions and opportunities remain intact, the Youth Shooting Sports Alliance was formalized. YSSA has become a central location for equipment needs for youth shooting and hunting programs across the country since 2007.

The Youth Shooting Sports Alliance selects priority youth shooting programs that best contribute to the future market goals of the industry, and provides support by distributing equipment and supplies to address the growth limitations of these programs.